Dr. Carol Decker
Program Director

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Dr. Catherlyn Brim
Program Director

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Dr. Catherlyn Brim
Program Director

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Business Administration Concentrations

In addition to the core classes in the Business Administration major, you will have the opportunity to choose a Business administration concentration and take the following classes.

Entrepreneurship Concentration

Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.

New Venture Creation
The primary focus of this course is identifying and evaluating opportunities for the formation of a new venture. Topics include industry analysis, market demands, competitive factors, idea positioning, customer behavior, and needs.

Entrepreneurial Finance
This course focuses on funding opportunities for entrepreneurial ventures. Topics include venture capital funding, start-up financing sources, various business models and appropriate funding, and valuation.

Entrepreneurship Growth Strategies
This course addresses the growth phase of a new venture including managing for growth, scaling for growth, and creating growth that produces sustainability in the marketplace.

Internship
This course offers students a formal and practical work experience opportunity intended to extend their professional skills beyond the classroom while also providing an opportunity to apply and analyze classroom knowledge and skills appropriate for the workplace. Entrepreneurship students have the opportunity to implement or take to market an entrepreneurial venture, participate in an entrepreneurial start-up, or participate in an entrepreneurship competition.

Marketing Concentration

Promotion Strategy
One of the key elements of the marketing mix, this course is the study of finding the appropriate target market for a product and/or service and formulating the most appropriate promotion mix to influence that market to become a customer.

Sales Management
This course will focus on the functions of a sales manager including developing sales structures, forecasting sales, budgeting, ethics, and the planning and development of salespeople for organizational effectiveness.

Consumer Behavior
This course is designed to provide an understanding of consumer behavior and the major influences on the consumption process. Perception attitudes, values, consumer decision-making, and customer satisfaction, among other topics, will be discussed.

Marketing Research
This course emphasizes the marketing research process, information needs, research formulation and design, and the relationship of research to strategic marketing, planning, and problem-solving.

Management Concentration

Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.

Operations Management
Students learn the principles, problems, and practices of operations management. Emphasis is placed on managerial processes for effective operations in producing goods and providing services.

Management Science
This course is an introduction to the application of the scientific approach to managerial decision making. A study of the quantitative methods used to solve business problems is provided.

Negotiation & Conflict Resolution
Students will learn the concepts, processes, strategies, and ethical issues related to negotiation and conflict resolution. Students will engage in simulated negotiations to improve their negotiation skills.

Sport Management Concentration

Organization & Administration of Athletic Programs
Students explore practical aspects of administering athletic programs, including planning, organization, scheduling, staffing, recruiting and training volunteers, budgeting, promotion, fundraising and sponsorships, tournament and event management, working with coaches and officials, church and community resources, facility care, goal-setting, and evaluation.

Principles of Sports Marketing
Students examine principles of marketing and apply fundamental concepts of pricing, product decisions, distribution channels, promotional strategies, and public relations to the sport industry. Topics also include marketing research and assessment, branding decisions, endorsements and sponsorships, licensing and logos, and trends in technology and media.

Internship Orientation
The interactive seminar introduces the parameters of the internship experience and provides an in-depth look at various internship settings. The seminar includes a discussion of student requirements, responsibilities, policies, expectations, and support prior to and during the Sport & Fitness Internship. Topics include professional etiquette and behaviors, an overview of workplace policies and laws, and enhancing professional development competencies. Seminar students construct professional goals and objectives and then research and contact prospective Practicum site supervisors. By the conclusion of the seminar, students are required to secure a practicum site and supervisor who agrees to supervise, mentor, and evaluate the student during the Internship experience. The Internship Orientation is a prerequisite for the Internship; the Internship Orientation is recommended to be taken the term immediately before taking the Internship.

Sport & Fitness Internship
Students integrate theory, praxis, and faith through a supervised leadership experience in a church, school, or community setting. Journaling and small group discussions facilitate reflection, mentoring, and growth. The internship experience may be between 3-12 credit hours (3 hours minimum are required).

Legal, Ethical, & Professional Standards for Sports Professionals
This culminating course for the Sports & Fitness Leadership Major focuses on legal, ethical, and professional standards for sports professionals. It gives attention to issues related to church, school, and community settings.