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Business Administration
Program Overview
The Business Administration degree at Johnson University equips students to serve as business leaders in various industries. Students develop knowledge and skills in numerous areas of business, such as accounting, economics, finance, management, organizational behavior, analytics & decision making, human resource management, business law, leadership, and organizational strategy.
As a Business Administration major, students may earn an Associate of Science and/or a bachelor’s degree in Business Administration with a concentration option of Entrepreneurship, Marketing, Management, or Sport Management. Our Business Administration program embraces an individual’s passion for business and their desire to demonstrate a Christ-centered life in the workplace.
Every undergraduate student pursuing a four-year degree at Johnson earns a double major – a major in Bible and Theology and a major of their choice, like Business Administration. Click here to learn more about the Bible and Theology major.
Concentrations
In addition to the core classes in the Business Administration major, you will have the opportunity to choose a Business Administration concentration and take the following classes.
Entrepreneurship
Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.
New Venture Creation
The primary focus of this course is identifying and evaluating opportunities for the formation of a new venture. Topics include industry analysis, market demands, competitive factors, idea positioning, customer behavior, and needs.
Entrepreneurial Finance
This course focuses on funding opportunities for entrepreneurial ventures. Topics include venture capital funding, startup financing sources, various business models and appropriate funding, and valuation.
Entrepreneurship Growth Strategies
This course addresses the growth phase of a new venture including managing for growth, scaling for growth, and creating growth that produces sustainability in the marketplace.
Management
Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.
Operations Management
Students learn the principles, problems, and practices of operations management. Emphasis is placed on managerial processes for effective operations in producing goods and providing services.
Management Science
This course is an introduction to the application of the scientific approach to managerial decision making. A study of the quantitative methods used to solve business problems is provided.
Negotiation & Conflict Resolution
Students will learn the concepts, processes, strategies, and ethical issues related to negotiation and conflict resolution. Students will engage in simulated negotiations to improve their negotiation skills.
Marketing
Promotion Strategy
This course is the study of finding the appropriate target market for a product and/or service and formulating the most appropriate promotion mix to influence that market to become a customer.
Sales Management
This course will focus on the functions of a sales manager including developing sales structures, forecasting sales, budgeting, ethics, and the planning and development of salespeople for organizational effectiveness.
Consumer Behavior
This course is designed to provide an understanding of consumer behavior and the major influences on the consumption process. Perception attitudes, values, consumer decision making, and customer satisfaction, among other topics, will be discussed.
Marketing Research
This course emphasizes the marketing research process, information needs, research formulation and design, and the relationship of research to strategic marketing, planning, and problem solving.
Sport Management
Internship Orientation
The interactive seminar introduces the parameters of the internship experience and provides an in-depth look at various internship settings. The seminar includes a discussion of student requirements, responsibilities, policies, expectations, and support prior to and during the Sport & Fitness Internship. Topics include professional etiquette and behaviors, an overview of workplace policies and laws, and enhancing professional development competencies. Seminar students construct professional goals and objectives and then research and contact prospective practicum site supervisors. By the conclusion of the seminar, students are required to secure a practicum site and supervisor who agrees to supervise, mentor, and evaluate the student during the internship experience. The Internship Orientation is a prerequisite for the internship; the Internship Orientation is recommended to be taken the term immediately before taking the internship.
Legal, Ethical & Professional Standards for Sports Professionals
This course focuses on legal, ethical, and professional standards for sports professionals. It gives attention to issues related to church, school, and community settings.
Sport & Fitness Internship
Students integrate theory, praxis, and faith through a supervised leadership experience in a church, school, or community setting. Journaling and small group discussions facilitate reflection, mentoring, and growth. The internship experience may be between 3–12 credit hours (3 hours minimum are required).
Organization & Administration of Athletic Programs
Students explore practical aspects of administering athletic programs, including planning, organization, scheduling, staffing, recruiting and training volunteers, budgeting, promotion, fundraising and sponsorships, tournament and event management, working with coaches and officials, church and community resources, facility care, goal-setting, and evaluation.
Principles of Sport Marketing
Students examine principles of marketing and apply fundamental concepts of pricing, product decisions, distribution channels, promotional strategies, and public relations to the sport industry. Topics also include marketing research and assessment, branding decisions, endorsements and sponsorships, licensing and logos, and trends in technology and media.
Core Classes
Principles of Financial Accounting
Students learn the fundamental concepts, standards, and generally accepted principles of financial accounting from transactions through financial statements. Journal entries, special journals, and subsidiary ledgers are also examined.
Business Essentials
This course focuses on developing essential competencies necessary for business professionals, some of which include critical thinking, decision making, and the use of computer applications for problem-solving. Topics include Case Study Analysis, Project Development, and Application Software.
Organizational Behavior
This course will explore human behavior in a variety of organizational contexts. Topics include managing individuals, leadership, motivation and communication, group and team dynamics, organizational diversity and cross-cultural effects, power and politics, conflict management, organizational change, and the history of organizational behavior as a discipline.
Business Communication
This course will explore the theories and practices of written and oral communication in business and professional settings. Students will examine internal and external communication and the use of technology to facilitate the communication process.
Business Finance
Students will study business financial management. Emphasis is on financial statement analysis, time value of money, management of cash flow, risk and return, and sources of financing.
Business Analytics & Decision Making
Students learn how to analyze, synthesize, and make decisions using internal and external data and indicators to optimize operational decision-making.
Leadership Theory & Practice
This course explores leadership theories through lectures, readings, case studies, and class discussions. Students will identify their strengths and weaknesses through self-assessment activities to establish a foundation for leadership growth.
Organizational Strategy & Policy
This course provides students with an opportunity to synthesize and integrate the various courses and topics introduced throughout the Business Administration program. Emphasis will be on the development, implementation, and analysis of organization strategies and policies that impact a firm’s survival and success in a progressively competitive global marketplace.
Business Law
Students learn the ethical and legal environment of business, the impact of legislation and regulations on business activity, and the role of law and ethics in the decision-making process.
International Business
This course is an overview of the economic, financial, political, cultural/social, legal, and technological environment in which multinational firms must operate. This course explores how global firms exist in an interconnected environment with other firms and global governmental and nongovernmental organizations.
Internship
This course offers students a formal and practical work experience opportunity intended to extend their professional skills beyond the classroom while also providing an opportunity to apply and analyze classroom knowledge and skills appropriate for the workplace. Entrepreneurship students have the opportunity to implement or take to market an entrepreneurial venture, participate in an entrepreneurial start up, or participate in an entrepreneurship competition.
Economics
Students learn and apply macro and micro-economic principles. Topics include theories related to consumer and market behavior, determination of price, profit, output and GDP, supply and demand, fiscal policy, and distribution of income.
Principles of Management
This course will examine the four primary functions of a manager: Planning, Organizing, Leading, and Controlling. Students will study classical and contemporary management theories and principles.
Human Resource Management
This course examines the role managers play in the successful administration of the organization’s human resources. Topics include the functions of human resource management, relationships within the organization, policies and procedures, workplace diversity, and the role of human resources in a global economy.
Marketing
This course is a study of the activities and processes used to create value for customers through product, price, place, and promotion decisions.
Careers
There are many careers available for students who graduate with a business administration degree! Here are just a few for you to explore:
- Financial Advisor
- Nonprofit Management
- Marketing
- Project Management
- Finance
- Research Analyst
- Human Resources
- Banking
- Business Development
Some students also go on to study at the graduate level. Our 4+1 Business Admin/MBA degree allows students to get both an undergraduate and graduate business degree in five years, and our MBA offers a variety of ways for students to pursue a master’s degree in business 100% online.
Online
Study Business Administration online at Johnson University! This degree program equips students to serve as business leaders in various industries. Students develop knowledge and skills in numerous areas of business, such as accounting, economics, finance, management, organizational behavior, analytics & decision making, human resource management, business law, leadership, and organizational strategy.
As a Business Administration major, you may earn an Associate of Science and/or a bachelor’s degree in Business Administration with a concentration option of Entrepreneurship, Marketing, or Management. Our Business Administration program embraces an individual’s passion for business and their desire to demonstrate a Christ-centered life in the workplace.
Every undergraduate student pursuing a four-year degree at Johnson earns a double major – a major in Bible and Theology and a major of their choice, like Business Administration. Click here to learn more about the Bible and Theology major.
Concentrations
In addition to the core classes in the Business Administration major, you will have the opportunity to choose a Business Administration concentration and take the following classes.
Entrepreneurship
Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.
New Venture Creation
The primary focus of this course is identifying and evaluating opportunities for the formation of a new venture. Topics include industry analysis, market demands, competitive factors, idea positioning, customer behavior, and needs.
Entrepreneurial Finance
This course focuses on funding opportunities for entrepreneurial ventures. Topics include venture capital funding, startup financing sources, various business models and appropriate funding, and valuation.
Entrepreneurship Growth Strategies
This course addresses the growth phase of a new venture including managing for growth, scaling for growth, and creating growth that produces sustainability in the marketplace.
Management
Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.
Operations Management
Students learn the principles, problems, and practices of operations management. Emphasis is placed on managerial processes for effective operations in producing goods and providing services.
Management Science
This course is an introduction to the application of the scientific approach to managerial decision making. A study of the quantitative methods used to solve business problems is provided.
Negotiation & Conflict Resolution
Students will learn the concepts, processes, strategies, and ethical issues related to negotiation and conflict resolution. Students will engage in simulated negotiations to improve their negotiation skills.
Marketing
Promotion Strategy
This course is the study of finding the appropriate target market for a product and/or service and formulating the most appropriate promotion mix to influence that market to become a customer.
Sales Management
This course will focus on the functions of a sales manager including developing sales structures, forecasting sales, budgeting, ethics, and the planning and development of salespeople for organizational effectiveness.
Consumer Behavior
This course is designed to provide an understanding of consumer behavior and the major influences on the consumption process. Perception attitudes, values, consumer decision making, and customer satisfaction, among other topics, will be discussed.
Marketing Research
This course emphasizes the marketing research process, information needs, research formulation and design, and the relationship of research to strategic marketing, planning, and problem solving.
Principles of Financial Accounting
Students learn the fundamental concepts, standards, and generally accepted principles of financial accounting from transactions through financial statements. Journal entries, special journals, and subsidiary ledgers are also examined.
Business Essentials
This course focuses on developing essential competencies necessary for business professionals, some of which include critical thinking, decision making, and the use of computer applications for problem-solving. Topics include Case Study Analysis, Project Development, and Application Software.
Organizational Behavior
This course will explore human behavior in a variety of organizational contexts. Topics include managing individuals, leadership, motivation and communication, group and team dynamics, organizational diversity and cross-cultural effects, power and politics, conflict management, organizational change, and the history of organizational behavior as a discipline.
Business Communication
This course will explore the theories and practices of written and oral communication in business and professional settings. Students will examine internal and external communication and the use of technology to facilitate the communication process.
Business Finance
Students will study business financial management. Emphasis is on financial statement analysis, time value of money, management of cash flow, risk and return, and sources of financing.
Business Analytics & Decision Making
Students learn how to analyze, synthesize, and make decisions using internal and external data and indicators to optimize operational decision making.
Leadership Theory & Practice
This course explores leadership theories through lectures, readings, case studies, and class discussions. Students will identify their strengths and weaknesses through self-assessment activities to establish a foundation for leadership growth.
Organizational Strategy & Policy
This course provides students with an opportunity to synthesize and integrate the various courses and topics introduced throughout the Business Administration program. Emphasis will be on the development, implementation, and analysis of organization strategies and policies that impact a firm’s survival and success in a progressively competitive global marketplace.
Business Law
Students learn the ethical and legal environment of business, the impact of legislation and regulations on business activity, and the role of law and ethics in the decision-making process.
International Business
This course is an overview of the economic, financial, political, cultural/social, legal, and technological environment in which multinational firms must operate. This course explores how global firms exist in an interconnected environment with other firms and global governmental and nongovernmental organizations.
Internship
This course offers students a formal and practical work experience opportunity intended to extend their professional skills beyond the classroom while also providing an opportunity to apply and analyze classroom knowledge and skills appropriate for the workplace. Entrepreneurship students have the opportunity to implement or take to market an entrepreneurial venture, participate in an entrepreneurial start up, or participate in an entrepreneurship competition.
Economics
Students learn and apply macro and micro-economic principles. Topics include theories related to consumer and market behavior, determination of price, profit, output and GDP, supply and demand, fiscal policy, and distribution of income.
Principles of Management
This course will examine the four primary functions of a manager: Planning, Organizing, Leading, and Controlling. Students will study classical and contemporary management theories and principles.
Human Resource Management
This course examines the role managers play in the successful administration of the organization’s human resources. Topics include the functions of human resource management, relationships within the organization, policies and procedures, workplace diversity, and the role of human resources in a global economy.
Marketing
This course is a study of the activities and processes used to create value for customers through product, price, place, and promotion decisions.