Director of Marketing and Communications

Johnson University invites applications for Director of Marketing and Communications. Applicants for this position should submit a cover letter, resume, and the names and contact information of three professional references via email to the . Review of applications will begin immediately and will continue until the position is filled.

Summary

The Director of Marketing and Communications (DMC) advances the mission of Johnson University by creating, developing, and implementing the University’s internal and external communications and marketing strategies. The DMC leads a marketing and communications staff and coordinates across departments to enhance the University’s effectiveness, image, and position among churches, Christian higher education, alumni, prospective students, donors, and the campus community. The DMC reports to the president.

Primary Duties & Responsibilities

  • Lead the marketing and communications staff by defining clear expectations, equipping and encouraging each staff member, maintaining a positive work environment, and coordinating the efforts of the team to accomplish the purposes of the team and the mission of the University.
  • Develop and manage the communications and marketing budget.
  • Coordinate the development and appearance of all the University’s print and electronic materials in a way that protects the University’s brand and furthers the University’s mission.
  • Work with the Creative Director to provide strategic direction for the University website and for all University publications and video projects, including the content, design, production, and distribution of materials such as the Johnson Magazine, annual report, viewbook, and other University marketing pieces.
  • Create and maintain content for the University’s social media channels that is informative, appealing, and current.
  • Work with the president to determine strategic fall and spring marketing campaigns.
  • Work with Creative Director to plan and execute marketing campaigns including efforts such as digital advertising, OTT, billboards, geofencing, and print initiatives.
  • Write marketing copy, articles, and other content as needed.
  • Provide feedback as needed on all design and video projects.
  • Provide final approval for all communications and marketing projects.
  • Work with and counsel admissions, academic, and administrative leaders to identify, strategize for, and support external marketing initiatives for academic programs, campus events, and other public relations needs.
  • Determine market research opportunities, work with external consultants to conduct and analyze market research, and track and evaluate communications-related analytics.
  • Coordinate media interest in the University, ensure contact with target media, develop appropriate responses to media requests, and assist the president in representing the University to the media.
  • Assist the president, board, and other senior leaders as needed to develop and disseminate special announcements and coordinate special projects.
  • Stay informed of developments in marketing, communications, higher education, and related fields and use this information to help the University operate with initiative and innovation.
  • Other tasks as assigned by the president.

Knowledge and Skills Requirement

  • Bachelor’s degree in public relations, marketing, or related field
  • A commitment to Johnson University’s mission, core values, and statement of faith.
  • Substantial administrative experience.
  • Effective written and verbal communication skills.
  • The ability to articulate and implement a vision for communications and marketing in keeping with Johnson University’s culture and mission.
  • Demonstrated strategic leadership in planning, communication, and organization.
  • Effective problem-solving skills.
  • A record of successful management of complex organizations and budgets.
  • The ability to work effectively with senior leadership, faculty, staff, and university constituencies across a broad array of disciplines.
  • The Christ-like character and proven competency to serve as a senior leader and to represent the University well.

Equal Employment Opportunity Provider

Johnson University is a Christian university affiliated with Christian churches and churches of Christ. Its mission is to educate students for “Christian ministries and other strategic vocations framed by the Great Commission in order to extend the kingdom of God among all nations.” Accordingly, Johnson University seeks to hire and educate individuals who share its vision and core values to carry out that mission. Johnson University does not unlawfully discriminate in admissions, educational programs, or employment practices.

Johnson University does not discriminate on the basis of race, sex, color, national origin, age, veteran status, genetic information, political affiliation, or disability–if such disability may be accommodated without undue hardship—in provision of educational opportunities, programs and activities, or employment opportunities and benefits, pursuant to the requirements of Title VI of the Civil Rights Act of 1964 and subsequent amendments to that act, Title IX of the Educational Amendments of 1972 and subsequent re-authorization of that act, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990 and subsequent amendments to that act.

The University, however, reserves the right under those provisions to make certain employment decisions based on religion, marital status, or sex consistent with the University’s religious beliefs when establishing qualifications for certain positions. Further, as a Christian ministry, the University retains the right to select those who serve in ministerial positions, as that term has been defined by the courts in the context of the First Amendment to the United States Constitution, based on criteria established by the University without regard to Title VII, Title IX, or any other federal, state, or local law governing the employment relationship.