Strategic Communication majors can pursue many career paths. Explore your options here!
Strategic Communication Core Classes
This course will explore the theories and practices of written and oral communication in business and professional settings. Students will examine internal and external communication and the use of technology to facilitate the communication process.
Reporting for Mass Media
Students develop skills for clear and concise communication to mass audiences in a variety of written formats. Emphases include writing for print and electronic media, gathering accurate information, presenting a clear written message, and basic style for professional media writing. Students submit work to an online publication.
Introduction to Public Relations
Students are introduced to the profession of public relations and strategic communication. Students demonstrate writing ability, examine strategies for publicity campaigns, and study the history and foundations of the field.
Society & Media
Students are introduced to mass communication and explore its culture-shaping power, contemporary issues, and media’s impact on society. Students evaluate media economics, forms, history, ethics, careers, legal issues, societal issues, and religious issues.
Students analyze and present data, build social media strategies and tactics, develop social media content, and create and manage a social media campaign.
History & Philosophy of American Media
Students examine the history and theoretical underpinnings of mass communication in the United States.
Mass Media Management and Entrepreneurship
Students gain insight intro structures, management, processes, economics of and issues surrounding mass media. An emphasis is placed on financial stability and profitability in a changing media market.
This course is a study of the activities and processes used to create value for customers through product, price, place, and promotion decisions.
This course is the study of finding the appropriate target market for a product and/or service and formulating the most appropriate promotion mix to influence that market to become a customer.
Under the supervision of a qualified professional, interns gain real-world experience in a media work environment.
Communication Integrated Project
Students demonstrate a culmination of skills developed during their Communication studies. Students produce a final communication project, using a variety of skills and media equipment, which showcases practical communication skills and an understanding of legal, ethical, and moral issues in communication studies.
In consultation with your advisor, choose two courses in graphic arts, web design, writing, or video production.