Business Administration

Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.

New Venture Creation
The primary focus of this course is identifying and evaluating opportunities for the formation of a new venture. Topics include industry analysis, market demands, competitive factors, idea positioning, customer behavior, and needs.

Entrepreneurial Finance
This course focuses on funding opportunities for entrepreneurial ventures. Topics include venture capital funding, startup financing sources, various business models and appropriate funding, and valuation.

Entrepreneurship Growth Strategies
This course addresses the growth phase of a new venture including managing for growth, scaling for growth, and creating growth that produces sustainability in the marketplace.

Entrepreneurship & Small Business Management
Students will study how to turn a model or idea into a profitable product or service, launch a new business enterprise, and take over and manage an existing business. Students will develop a business plan to demonstrate their ability to synthesize their business acumen.

Operations Management
Students learn the principles, problems, and practices of operations management. Emphasis is placed on managerial processes for effective operations in producing goods and providing services.

Management Science
This course is an introduction to the application of the scientific approach to managerial decision making. A study of the quantitative methods used to solve business problems is provided.

Negotiation & Conflict Resolution
Students will learn the concepts, processes, strategies, and ethical issues related to negotiation and conflict resolution. Students will engage in simulated negotiations to improve their negotiation skills.

Promotion Strategy
This course is the study of finding the appropriate target market for a product and/or service and formulating the most appropriate promotion mix to influence that market to become a customer.

Sales Management
This course will focus on the functions of a sales manager including developing sales structures, forecasting sales, budgeting, ethics, and the planning and development of salespeople for organizational effectiveness.

Consumer Behavior
This course is designed to provide an understanding of consumer behavior and the major influences on the consumption process. Perception attitudes, values, consumer decision making, and customer satisfaction, among other topics, will be discussed.

Marketing Research
This course emphasizes the marketing research process, information needs, research formulation and design, and the relationship of research to strategic marketing, planning, and problem solving.